Promotion Codes

Promotion codes let you offer discounts to clients during checkout. When a client pays through Apotheo, the Stripe checkout page includes a field where they can enter a promotion code to apply a discount.

Promotion codes are created and managed entirely through your Stripe Dashboard — there's nothing to configure in Apotheo itself.

How It Works

1. You create a coupon in Stripe that defines the discount (e.g. 20% off, or $10 off)
2. You create one or more promotion codes linked to that coupon (e.g. WELCOME20)
3. When a client checks out, they enter the code to apply the discount

Creating a Coupon

1. In your Stripe Dashboard, go to Product catalog > Coupons
2. Click Create a coupon
3. Configure the discount:

• Percentage off or Fixed amount — choose the discount type
• Duration — how long the discount applies:
• • Once — first invoice only
  • Repeating — a set number of months
  • Forever — applies to every invoice
• Redemption limits — optionally set a maximum number of uses or an expiry date

Creating a Promotion Code

Once you've created a coupon, you can create promotion codes for it:

1. Open the coupon in your Stripe Dashboard
2. Click Create a promotion code
3. Set the code (e.g. SUMMER25) and any restrictions:

• First-time customers only — limit to clients who haven't paid before
• Minimum order amount — require a minimum spend
• Expiry date — when the code stops working
• Maximum redemptions — how many times the code can be used

You can create multiple promotion codes for the same coupon — for example, a unique code per client or a shared code for a launch campaign.

What Clients See

During checkout, clients see a "Add promotion code" link on the Stripe payment page. They enter the code, and the discount is applied before they complete payment.

Tips

• Use percentage discounts with a once duration for simple one-off signup discounts
• Use repeating duration if you want the discount to apply across several billing cycles (e.g. 3 months at 50% off)
• Check your coupon's redemption count in the Stripe Dashboard to track usage

Updated on: 19/03/2026