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# Promotion Codes

Promotion codes let you offer discounts to clients during checkout. When a client pays through Apotheo, the Stripe checkout page includes a field where they can enter a promotion code to apply a discount.

Promotion codes are created and managed entirely through your Stripe Dashboard — there's nothing to configure in Apotheo itself.

## How It Works

1. You create a **coupon** in Stripe that defines the discount (e.g. 20% off, or $10 off)
2. You create one or more **promotion codes** linked to that coupon (e.g. `WELCOME20`)
3. When a client checks out, they enter the code to apply the discount

## Creating a Coupon

1. In your [Stripe Dashboard](https://dashboard.stripe.com), go to **Product catalog > Coupons**
2. Click **Create a coupon**
3. Configure the discount:
   - **Percentage off** or **Fixed amount** — choose the discount type
   - **Duration** — how long the discount applies:
     - *Once* — first invoice only
     - *Repeating* — a set number of months
     - *Forever* — applies to every invoice
   - **Redemption limits** — optionally set a maximum number of uses or an expiry date

## Creating a Promotion Code

Once you've created a coupon, you can create promotion codes for it:

1. Open the coupon in your Stripe Dashboard
2. Click **Create a promotion code**
3. Set the code (e.g. `SUMMER25`) and any restrictions:
   - **First-time customers only** — limit to clients who haven't paid before
   - **Minimum order amount** — require a minimum spend
   - **Expiry date** — when the code stops working
   - **Maximum redemptions** — how many times the code can be used

You can create multiple promotion codes for the same coupon — for example, a unique code per client or a shared code for a launch campaign.

## What Clients See

During checkout, clients see a **"Add promotion code"** link on the Stripe payment page. They enter the code, and the discount is applied before they complete payment.

## Tips

- Use **percentage discounts** with a *once* duration for simple one-off signup discounts
- Use **repeating** duration if you want the discount to apply across several billing cycles (e.g. 3 months at 50% off)
- Check your coupon's **redemption count** in the Stripe Dashboard to track usage